You need to upgrade your Flash Player This area showcases our latest work and requires Macromedia Flash 8 player or higher because of the rich media content. If your Javascript is turned off, you will see this also. Upgrade your player to the latest version.

Navigation

Skilled Labor

Marketing Action Plan

A Baublitz MAP™ serves as both the strategic road map and the creative platform from which all activities are based. Various information-gathering techniques such as client interviews, Brand Positioning and Brand Personality exercises, E-MAP™ web site development and enhancement exercise, primary and secondary research, will be used to gather necessary information. The final MAP™ will include/address, where applicable, the following:

  1. The Market – Includes a concise description of the target markets and trends, as well as those who influence the buying decision.
  2. Product/Service Description – Highlights differentiating characteristics and their potential benefits to the various target markets.
  3. Competitive Analysis – Includes an overview of competitive companies, products and services, other competitive solutions and other roadblocks to sales success.
  4. Marketing Communications Audit – Includes a complete review and analysis of your organization’s past and present marketing, advertising and public relations activities and materials.
  5. Marketing Objectives & Plan – Clearly states the proposed marketing objectives and proposed strategies and tactics for achieving these objectives. These activities typically include Public Relations, Direct Marketing, Advertising, Sales Promotion, Web Site and Sales Support Materials.
  6. Creative – Includes a creative platform on which all marketing and communications activities are based.
  7. Media – Details an analysis of current media outlet usage and proposes a plan for improving ROI with specific publication usage and spending analysis of competitors in your market.
  8. Timelines & Responsibilities – Clearly states the critical dates and individual responsibilities to ensure effective execution of the plan’s strategies and tactics.
  9. Budget – Details costs associated with the implementation of individual activities.
  10. Measurement – Measurable goals and objectives based on established key metrics.

How well does your company market its goods and services? Find out by learning your MAP™ Score – the result of your answers to a simple, eight-question quiz. Determine your MAP™ Score?

Check out our MAP™ at work, visit the Fry Reglet case study