Services

Developing and executing an integrated marketing plan is one of the most common challenges in the building industry. Baublitz developed MAP™, the Marketing Action Plan, to enable clients to overcome that challenge, create a program of depth and breadth and reap the competitive advantages of well-orchestrated, long-term marketing.

The MAP™ serves as both the strategic road map and the creative platform from which all activities are based. The experienced Baublitz team begins the process with various information-gathering techniques, including client interviews, Brand Positioning and Brand Personality exercises, and primary and secondary research, among others.

The MAP™ development process culminates in a detailed, brand focused blueprint for marketing success. A final MAP™ will include many or all of the following, depending upon client needs:

• The Market – Includes a concise description of the target markets and trends, as well as those who influence the buying decision.
• Product/Service Description – Highlights differentiating characteristics and their potential benefits to the various target markets.
• Competitive Analysis – Includes an overview of competitive companies, products and services, other competitive solutions and other roadblocks to sales success.
• Marketing Communications Audit – Includes a complete review and analysis of your organization’s past and present marketing, advertising and public relations activities and materials.
• Marketing Objectives & Plan – Clearly states the proposed marketing objectives and proposed strategies and tactics for achieving these objectives. These activities typically include Public Relations, Direct Marketing, Advertising, Sales Promotion, Web Site and Sales Support Materials.
• Creative Recommendations – Includes a creative platform on which all marketing and communications activities are based.
• Media – Details an analysis of current media outlet usage and proposes a plan for improving ROI with specific publication usage, and includes a spending analysis of competitors in your market.
• Timelines & Responsibilities – Clearly states the critical dates and individual responsibilities to ensure effective execution of the plan’s strategies and tactics.
• Budget – Details costs associated with the implementation of individual activities.
• Measurement – Measurable goals and objectives based on established key metrics.

To learn more about the value of MAP™ and client results, email Kevin Brown, Vice President of Client Services.

A compelling ad or marketing piece always rests on a solid strategic foundation. Who are your prospects? What do they want? What messages will resonate with them?

The Baublitz creative services team builds campaigns on the answers to these kinds of questions – and on the triggers that elicit the desired response from the target audience. Whether you need an effective magazine ad, sales literature, or enewsletter, success begins with an understanding of the market, the brand, the competition and other elements of strategy.

Our decades of experience in the industry have taught us another lesson – the importance of understanding the experience of using a product or service. For this reason, our creative team often spends time in the field with a product before they craft a message or develop a design.

The Baublitz creative team has demonstrated a singular ability to translate the benefits and key selling points of a product or service into a compelling design with unified messaging and visuals. We set a company apart from its competition – and from other ads competing for eyeballs.

Ad space and print production cost the same whether you opt for an electrifying design that works or a warmed-over approach that doesn’t. A tired approach to your campaign costs money in two ways: first, it wastes budget and second, it fails to generate leads or boost sales.

With the Baublitz creative team, your marketing investment will generate results, elevate the perceived quality of your brand and create deeper a connection with your audience.

A new product can create an important new revenue stream for manufacturers in the building industry. The problem? Of all new products introduced, 67% don’t make it to a second year. All too often, self-inflicted wounds result in a failed launch: poor planning, botched timing and neglected launch tactics, among others.

Baublitz Advertising created Flight PLAN™ to remove these significant obstacles to success. Flight PLAN™, a proprietary process developed exclusively for manufacturers and others serving the building industry, offers a comprehensive approach that captures every opportunity for success.

A successful product launch requires multiple tactics, multiple timelines, multiple audiences and multiple messages. It’s no wonder companies face an uphill battle pushing a new product into the marketplace. And yet, only 59% of companies even bother to create a detailed launch plan.

With Flight PLAN™, manufacturers gain a competitive advantage over the majority of companies that fail to create a blueprint for success. Flight PLAN™ builds a systematic launch program for each individual product, following four crucial steps:

1. Gathering dozens of disparate elements of a successful launch into a single, manageable process – a unified program that enables you to track progress and coordinate all activities
2. Establishing a communications plan for each distinct audience along the supply chain, offering an audience-by-audience breakdown of marketing tactics
3. Providing a scheduling matrix, so communications with key audiences occur at the right time – and tactics with longer lead times remain on schedule
4. Creating benchmarks for success – and monitoring them throughout implementation Flight PLAN™ provides a comprehensive tool for companies who seek a greater return on their research and development investment.

For more information, email Kevin Brown, Vice President of Client Services.

From comprehensive planning and placement to buying and reconciliation, Baublitz offers a full range of media services. Our media team will develop a targeted program – bundled or a la carte – designed to help you reach your target market in the most cost-effective way. With Baublitz, clients benefit from years of experience negotiating with dozens of outlets in the building materials and construction industry.

Baublitz Media Planning enables clients to identify the best mix of media and the optimal schedule for reaching their right audience. Services include:

• Market Profiles
• Target Audience Analysis
• Competitive Spending Reports
• Rate & Schedule Negotiation

Baublitz Buying & Reconciliation offers professional media services that ensure clients gain the full benefit from their buy – and more:

• Broadcast and Print Insertions
• Schedule Maintenance
• Fair Rotations, Up-Grades and Makegoods
• Sponsorships
• Production Distribution
• Special Positioning and Added Value
• Reconciliation
• Detailed Invoicing

Professional media services should be a critical component of every budget-conscious marketing program. With Baublitz, clients get an experienced industry partner – and get the most out of their media budget. For more information, email Linda Gallagher, Media Director.

Effective public relations can be as crucial to your success as creative, well-planned advertising. At Baublitz Advertising, we regularly work with building industry publications that have the power to reach — and shape the views of — your target audience.

Over the past several years, we have helped clients gain significant editorial coverage. This experience provides us with a platform of understanding -- and a stable of existing contacts -- that enable us to jumpstart a company’s PR effort.

Baublitz helps companies in the building materials industry reach defined audiences using a variety of PR tactics — news releases, submitted columns, white papers, feature pitches and a variety of other approaches.

In today’s environment, it makes sense to leverage the many benefits of a strong PR program: expanded exposure for your products and services, a competitive advantage in the marketplace, the “third party” endorsement that helps your audience believe – and remember – your message, and more.

Contact us to learn why PR should be a critical component to your marketing program, and for more information on the Baublitz public relations approach.

See our B•Interactive page for our full spectrum of online services