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Case Study

Spruce Computer Systems: Standing Apart from the Competition

Spruce Computer Systems

Challenge

When Spruce Computer Systems, an international software provider to the building and construction industry, was ready to introduce its new information-management application, SpruceWare.NET, it was faced with a problem: How to give consumers a sense of confidence and trust in the product and the company, thus making the switch from a competitor’s product to SpruceWare.NET a worry-free decision.

Solution

With its understanding of the marketplace, Baublitz was able to design a print and email marketing campaign highlighting the strengths of SpruceWare.NET with the most appeal to users; 1) intuitive organization and navigation, 2) a user-friendly Windows-based interface, 3) a proven track record in the industry, and 4) a long-term partnership with Spruce Computer Systems.

Result

SpuceWare.NET has exceeded sales goals to date, according to Rob Fitzpatrick, President, Spruce Computer Systems. “Much of the credit goes to the way Baublitz Advertising distilled SpruceWare’s key benefits and communicated them to our customers during the product launch,” Fitzpatrick said.