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Case Study

Foremost: Communication all along the Channel

Foremost

Challenge

Foremost Groups Inc., a global leader in manufacturing and marketing of home furnishing products, was ready to bring a new product, the All-In-One toilet, to market.

The All-In-One featured a complete toilet installation solution in one box, making searching multiple locations for different components unnecessary. A unique graphic and packaging design was called for that would uniformly communicate the strengths of the product to dealers, retailers and consumers.

Solution
Foremost All in One Box

Baublitz Advertising approached the packaging design for The All-In-One by using strong background colors to accentuate the light colored product and a flowing graphic to reinforce product function. Logo motifs were used to reinforce the new brand across multiple users.

Coordinated trade show displays and video loops for wholesalers and dealers, point-of-purchase displays for retailers, and an overall packaging design with consumer appeal in mind brought consistency to the message and underlying strength to the rollout.

Result

“Baublitz was instrumental in the success of the product launch at the 2007 Kitchen and Bath Show,” said Glen Paporello, Vice President, Corporate Marketing Services, Foremost Groups Inc. “The packaging design, point of purchase and merchandising were key to the successful launch. The VP of merchandising for one of our major customers said ‘This is the best toilet packaging I have ever seen.’”