Interactive

Effective site deployment must go well beyond design. The best sites begin with critical strategic questions: What do we want visitors to our site to do? What are the steps prospects make during the buying process, and how can our site aid them? How can the site influence their attitudes – and their behavior?

B•Interactive works with clients to answer these questions, crafting a strategic framework (the Internet Marketing Plan, I-MAP™) that guides development of a site’s structure, copy and design. Every word, image, and feature should contribute to the achievement of your goals.

In addition, B•Interactive focuses on other critical aspects of site development: how a Web presence enhances a company’s brand; whether it can improve customer service or operations; how functionality and navigation drive desired behavior.

Many companies in the construction and building materials industry have neglected their Web presence, which stifles opportunities for growth, undermines a brand, and makes acquiring new business more expensive than it needs to be.

With B•Interactive and a well-planned Web strategy, you gain critical advantages over these slower moving competitors: cost-effective marketing and prospecting, better customer service, and a stronger brand, among many others.

B•Interactive offers a comprehensive approach to online marketing that enables companies in the building industry to fully leverage the opportunities that the Internet offers – opportunities that can lead to greater profitability.

For more information on B•Interactive’s Site Development program, contact Kevin Brown, Vice President of Client Services.

Every company has a website. But the best companies execute a web program – a comprehensive approach that includes optimization, marketing and integration with traditional marketing, branding and more.

Of course, to execute a program, you need a plan. B•Interactive has created a proprietary process, I-MAP™ (Internet Marketing Plan), that guides a company through the most critical web marketing challenges and brings focus to their program.

The I-MAP™ process begins with a thorough questionnaire that captures key fundamentals about a company’s web presence and expectations. Based on overarching strategic business and marketing goals and the findings of our research, B•Interactive produces an I-MAP™: a targeted blueprint for all of a company’s Web-based efforts, including recommendations for content development, site optimization, search engine improvement, and more. Also included: budget recommendations and a timeline for implementation.

I-MAP™ takes the guesswork out of your web marketing program, providing a detailed plan that leads to measureable results.

For more information on I-MAP™ and the range of issues it addresses, email Kevin Brown, Vice President of Client Services.

An email marketing program can be very cost-effective ways for a company to control message content and delivery. But creating a successful program requires coordination of several key elements: design, content, timing, database management, message management and more.

In response, B•Interactive has created E•Blitz, an email marketing program that enables a company to reap the benefits of email marketing – reaching prospects and maintaining consistent communications with customers – with one turnkey solution. Our E•Blitz service includes management of email lists – including opt-outs – content development, appropriate scheduling, and more.

With E•Blitz, a company can harness the power of email, integrating those communications with a company’s brand, website and offline marketing efforts. Just as important: E•Blitz includes powerful analytics, like open rates and links clicked, that provide a basis for measuring results and developing future messages. For more information on the E•Blitz, contact email Kevin Brown, Vice President of Client Services

The world’s best website won’t help a company achieve results unless prospects can easily find it online. Today, about 75% of all clicks result from natural, or organic, searches. That’s why a properly executed search engine optimization (SEO) program is so crucial to success. Focusing on SEO has several advantages:

• It boosts traffic, maximizing the value of an existing resource: your web site.
• Because many in the building materials industry neglect SEO, a strong SEO program can provide a company with a competitive advantage – prospects find you before they find a competitor.
• Unlike many marketing strategies, SEO can be precisely measured and analyzed through a variety of metrics: search-engine rankings, site visits, length-of-stay, and others.

B•Interactive generates higher natural search rankings through the methodical application of an SEO process carried out monthly. Our team customizes an SEO program to fit the particular needs of each client. Elements of this program may include

• Keyword/keyphrase analysis and recommendations
• Development of targeted page titles and meta-descriptions and optimization of page text headers
• Examination of onsite navigation and deep-page hyperlinking, determining how a site’s navigation affects SEO and offering recommendations for improvement
• Assessment of link-juice flow (identifying which pages of a site are strongest for search engine performance) and recommendations for improved flow (tactics that convey to Google which pages are most important)
• Website analytics evaluation and reporting
• List of strategies to improve organic rankings through encouraging links from other sites
• Competitor keyword analysis and reporting

For more information on the B•Interactive SEO program, contact Kevin Brown, Vice President of Client Services.

Today, 98% of B2B buyers use Google. For some companies, search engine marketing (SEM) offers a valuable way to reach those customers. A paid links program, like Google adwords, can provide a critical tool to supplement optimization efforts.

B•Interactive creates effective search engine marketing programs by selecting proper keywords, allocating budgets to various search engines, and monitoring activity and costs. Just as importantly, Baublitz Interactive provides guidance on what not to do – approaches and tools that simply don’t make financial sense.

B•Interactive generates clicks by implementing in a thorough SEM program. Our team develops a monthly SEM management program tailored to each client’s need, and offers regular analytics reports that demonstrate results.

For more information on SEM, contact Kevin Brown, Vice President of Client Services.

One of the major marketing benefits of the Web: measurability. B•Interactive can help any company determine the number of distinct visitors, the average length of a site visit, the most frequently viewed pages, the number of “visitors” who became “leads” and, sometimes, the number of “leads” who become customers.

The problem? Without focused front-end planning and guidance, it can be difficult for a company to capture – and use – the robust data the Web can provide. Baublitz can craft a well-designed program that focuses on measuring results, as well as continuous site improvement.