News & Insight

ProSales recently launched a joint effort with Baublitz Advertising: the "Baublitz Briefs." This series of online articles explains key marketing concepts while focusing on challenges specific to the building materials industry.

The Briefing Book has been designed to provide LBM dealers and distributors with quick, easy-to-follow advice on improving their sales and marketing efforts. Case examples drawn from actual marketing programs provide readers with practical guidance.

Here is a sampling of articles currently available on the ProSales site:

• Green Marketing. Without a strong marketing platform, dealers risk missing out on their share of the green market--and their share of the profits.
• Planning. Developing and executing an integrated plan is one of the most common marketing challenges for the building industry. But success demands that companies build a concrete framework for their marketing efforts.
• Maximizing the Internet. A company that executes a well-planned Web strategy gains some key competitive advantages: cost-effective marketing and prospecting, better customer service, and a stronger brand.
• Market Research. Companies that spend even a small percentage of their budgets on research typically reap a huge benefit. They're able to develop a far more efficient marketing program--one that reaches the right audience in the right way with the right messages.

Baublitz Briefs, which will be regularly updated and augmented, is complimentary information for visitors to ProSales. We encourage you to offer feedback about the articles, and to provide us with recommendations for new topics; just contact us via email.