B•Interactive, has created successful, profitable sites for numerous manufacturers, distributors and others in the building materials industry.
When you invest a dollar in marketing, how much does it return in sales and profit? It’s a simple question, but many companies – especially those in the building materials industry – find it difficult to answer.
Why is the building materials industry moving so rapidly to embrace all things green? Sure, they realize protecting ecosystems and conserving natural resources are good for the planet. Green products can also improve the quality of the indoor environment and trim energy costs, among other benefits. But there’s a more basic driver of the industry’s abrupt turn to green: the potential for profit.
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