Five Strategic Web Development Blunders — And How to Overcome Them

B•Interactive, has created successful, profitable sites for numerous manufacturers, distributors and others in the building materials industry.

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BA launches web division

When it comes to online marketing, it’s no longer 2000, or even 2005. Today, we’re all facing a new reality where 98% of B2B buyers use Google – and where ROI is critical. Unfortunately, many in the building materials industry – even those desperate for sales – still have difficulty capitalizing on the full potential of interactive marketing.

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Email marketing: A critical tool for success if you do it right

E•Blitz Email Marketing Analytics

A survey released this week by StrongMail Systems provided some astonishing news. In the midst of a deep recession, 73% of business leaders actually plan to increase their spending on email marketing during 2009.

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