With so many manufacturers touting the environmental benefits of their products, there’s little doubt that some of those claims are less than forthright.
It’s no secret that many companies in the building industry are struggling, and some are resorting to extreme means to pull in revenue.
A couple weeks ago, USA Today published an article that offers insight to any company – particularly those in the building materials industry – that markets a product by touting its environmental benefits.
Environmental Design & Construction, a leading publication dedicated to enhancing the sustainability of new and existing buildings, recently turned to Baublitz Advertising.
To create new revenue streams, manufacturers, distributors, dealers and others along the supply chain often rely on the introduction of new products and services.
When you invest a dollar in marketing, how much does it return in sales and profit? It’s a simple question, but many companies – especially those in the building materials industry – find it difficult to answer.
ProSales recently launched a joint effort with Baublitz Advertising: the "Baublitz Briefs." This series of online articles explains key marketing concepts while focusing on challenges specific to the building materials industry.
A survey released this week by StrongMail Systems provided some astonishing news. In the midst of a deep recession, 73% of business leaders actually plan to increase their spending on email marketing during 2009.
How should companies in the building industry, facing a battered marketplace and intense competition, approach marketing in 2009? The instinct for many: cut their marketing budget to the bone and “ride out” the rough patch. Unfortunately, that instinct can lead to significant long-term damage to a company’s bottom line.
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