Innovate…Don’t Deviate
It’s no secret that many companies in the building industry are struggling, and some are resorting to extreme means to pull in revenue.
Aug
11
2009
What a Waste…
U.S. businesses and individuals could save money, curb emissions of global warming pollutants, reduce our dependence on foreign oil and cut energy consumption by 23 percent by 2020, merely by taking sensible, practical steps, according to a recent report.
Jul
29
2009
Truth in advertising
Research indicates a growing number of consumers are going online to research the green attributes of products and companies.
Jul
3
2009
Strategies for a Successful Product Launch in the Building Materials Industry
To create new revenue streams, manufacturers, distributors, dealers and others along the supply chain often rely on the introduction of new products and services.
Mar
13
2009
ProSales partners with Baublitz to develop Web-based marketing resource
ProSales recently launched a joint effort with Baublitz Advertising: the "Baublitz Briefs." This series of online articles explains key marketing concepts while focusing on challenges specific to the building materials industry.
Feb
5
2009
Five Strategies For Marketing During a Downturn
How should companies in the building industry, facing a battered marketplace and intense competition, approach marketing in 2009? The instinct for many: cut their marketing budget to the bone and “ride out” the rough patch. Unfortunately, that instinct can lead to significant long-term damage to a company’s bottom line.
Dec
29
2008
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