With so many manufacturers touting the environmental benefits of their products, there’s little doubt that some of those claims are less than forthright.
U.S. businesses and individuals could save money, curb emissions of global warming pollutants, reduce our dependence on foreign oil and cut energy consumption by 23 percent by 2020, merely by taking sensible, practical steps, according to a recent report.
A couple weeks ago, USA Today published an article that offers insight to any company – particularly those in the building materials industry – that markets a product by touting its environmental benefits.
Research indicates a growing number of consumers are going online to research the green attributes of products and companies.
Environmental Design & Construction, a leading publication dedicated to enhancing the sustainability of new and existing buildings, recently turned to Baublitz Advertising.
Unveils Green Approved Product Certification. At its recent Green Building Conference, the National Association of Home Builders (NAHB) shared information about Green Approved, its new product certification program.
Several major industry publications – EcoHome, Builder, and Residential Architect, among others – have published a recap of Jim Groff’s talk at the NAHB Green Building Conference.
Web-based product sustainability assessment incorporates new LEED v3 data. The Environmental Impact Assessment (EIA), a proprietary Web-based tool developed exclusively by Baublitz Advertising, has enabled manufacturers to uncover a product’s sustainable qualities and pinpoint attributes that support LEED standards.
In February of this year, an EcoHome survey of contractors showed that nearly 82% of respondents were currently following, or planning to follow, a green certification program.
Why is the building materials industry moving so rapidly to embrace all things green? Sure, they realize protecting ecosystems and conserving natural resources are good for the planet. Green products can also improve the quality of the indoor environment and trim energy costs, among other benefits. But there’s a more basic driver of the industry’s abrupt turn to green: the potential for profit.
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