Green marketing: A new era of accountability?
With so many manufacturers touting the environmental benefits of their products, there’s little doubt that some of those claims are less than forthright.
Five Strategic Web Development Blunders — And How to Overcome Them
B•Interactive, has created successful, profitable sites for numerous manufacturers, distributors and others in the building materials industry.
Innovate…Don’t Deviate
It’s no secret that many companies in the building industry are struggling, and some are resorting to extreme means to pull in revenue.
What a Waste…
U.S. businesses and individuals could save money, curb emissions of global warming pollutants, reduce our dependence on foreign oil and cut energy consumption by 23 percent by 2020, merely by taking sensible, practical steps, according to a recent report.
Real Lessons about Green Marketing
A couple weeks ago, USA Today published an article that offers insight to any company – particularly those in the building materials industry – that markets a product by touting its environmental benefits.
Truth in advertising
Research indicates a growing number of consumers are going online to research the green attributes of products and companies.
ED&C publishes Baublitz article on LEED Guides
Environmental Design & Construction, a leading publication dedicated to enhancing the sustainability of new and existing buildings, recently turned to Baublitz Advertising.
NAHB Green-approved certification
Unveils Green Approved Product Certification. At its recent Green Building Conference, the National Association of Home Builders (NAHB) shared information about Green Approved, its new product certification program.
Coverage of Baublitz in EcoHome and other leading outlets
Several major industry publications – EcoHome, Builder, and Residential Architect, among others – have published a recap of Jim Groff’s talk at the NAHB Green Building Conference.
Environmental Impact Assessment revised for LEED v.3
Web-based product sustainability assessment incorporates new LEED v3 data. The Environmental Impact Assessment (EIA), a proprietary Web-based tool developed exclusively by Baublitz Advertising, has enabled manufacturers to uncover a product’s sustainable qualities and pinpoint attributes that support LEED standards.