Miniming our environmental footprint

At Baublitz Advertising, we believe the case for Environmental Marketing is clear.

  • Environmentally, our planet has limited natural resources, and each of us has a responsibility to be good stewards, today and in the future.
  • Pragmatically, conservation makes good economic sense. As we reduce consumption, we reduce expense and increase productivity.
  • Professionally, as a leading marketer of building materials, we owe it to our clients and our industry to positively affect attitudes and behaviors relative to responsible stewardship by accurately communicating the truth about the environmental impact of available products and services.

Our Action Plan involves both short-term and long-term strategies.

  • Minimize our impact on a daily basis:
    • Reduce waste
      • Share electronic files vs. hard copies
      • Reduce number of publications, the number of copies, and the number of mail pieces sent and received
    • Recycle
      • Recycle/Reuse paper and cardboard
      • Recycle cans and bottles
    • Consume responsibly
      • Internally
        • Use energy-efficient lighting and ENERGY STAR-rated equipment
        • Combine trips out of the office
        • Teleconference, rather than travel, where appropriate
      • Externally
        • Employ local printers who use soy-based inks and water-based, alcohol-free chemicals
        • Recommended papers are made from post-consumer waste. Select papers are certified by the Forest Stewardship Council (FSC).
        • Use web-based marketing extensively, reducing paper waste and printing-related energy use.
  • Actively support the building industry’s efforts for greener building products and practices
    • Our membership in the U. S. Green Building Council (USGBC) allows us to interact with the industry’s leading companies in support of sustainable building practices.
    • Our participation in Leadership in Energy and Environmental Design (LEED) training provides us with the latest information on national standards for green buildings.
    • Our ever-widening resource library provides our clients with a comprehensive list of books, publications and web sites relative to sustainability.
  • Make our clients the best environmental marketers in the industry
    • Our proprietary Environmental Impact Assessment (EIA) Questionnaire uncovers those environmental attributes that can be honestly communicated, focusing on the LEED standard for Materials and Resources, Indoor Environmental Quality and Innovation and Design Process.
    • Competitive Market Research helps define the marketing landscape.
    • A Green Creative Platform is developed which clearly and convincingly articulates our clients’ points of differentiation.
    • These Environmental Marketing elements are incorporated into the overall communications plan. Tactics may include:
      • Environmental brochure
      • LEED Guide
      • Collateral
      • Sales materials
      • Media planning and placement
      • Public Relations
      • Web updates
      • Case Studies
      • Trade show participation
      • Sales Representative training
  • Our efforts will produce measurable results
    • Internally, our efforts will produce measurable decreases in energy, water, paper and cardboard consumption, reductions in solid waste and greenhouse gas production, and increases in recycling and the use of recycled and rapidly renewable resources.
    • Externally, our environmental marketing activities will increase our clients’ awareness and perception in the marketplace, leading to their increased sales and profitability.
    • Globally, in partnership with our clients and suppliers, Baublitz Advertising will lead by example, using the power of our influence to positively affect attitudinal and behavioral change.