Defining value for key audiences
Increasingly, manufacturers in the building industry are seeking to capitalize on the movement toward LEED, the U.S. Green Building Council’s rating system that establishes a national green standard for commercial and residential structures.
But those ahead of the curve realize that, in order to capture market share, they must explain to architects, designers and facility managers how their products support LEED certification.
To achieve this goal, manufacturers should strongly consider development of one crucial tool: the LEED Guide. The LEED Guide, or Product Certification Guide, educates the key decision-makers and product specifiers about how a particular product contributes to obtaining credits toward LEED or the NAHB’s Model Green Home Building Guidelines.
A LEED Guide is not simply a green brochure touting a handful of sustainable features. Rather, it documents specific, measurable attributes that enable architects, specifiers and savvy green builders to make clear, informed decisions about a product. The LEED Guide is a data-driven educational tool that offers relevant, legitimate information on the areas in which a product can help a building earn points in one of six LEED categories.
When it comes to creating a Product Certification Guide, three things set Baublitz apart:
- All LEED Guides developed by Baublitz are reviewed by a third-party certification consultant who verifies the relationship between the product and certification points
- As a member of the USGBC, Baublitz has undergone LEED training that enables us to develop meaningful content for your LEED Guide
- Baublitz has a depth of industry and marketing experience that enables our team to craft a Guide’s language and design in a way that resonates with key buying audiences.
The LEED Guide can be a critical tool for tapping into a growing market. For more information, email Kevin Brown, Vice President of Client Service