News & Insight

Green marketing: A new era of accountability?

With so many manufacturers touting the environmental benefits of their products, there’s little doubt that some of those claims are less than forthright.

Green Accountability

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Five Strategic Web Development Blunders — And How to Overcome Them

B•Interactive, has created successful, profitable sites for numerous manufacturers, distributors and others in the building materials industry.

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Innovate…Don’t Deviate

It’s no secret that many companies in the building industry are struggling, and some are resorting to extreme means to pull in revenue.

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What a Waste…

U.S. businesses and individuals could save money, curb emissions of global warming pollutants, reduce our dependence on foreign oil and cut energy consumption by 23 percent by 2020, merely by taking sensible, practical steps, according to a recent report.

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Real Lessons about Green Marketing

A couple weeks ago, USA Today published an article that offers insight to any company – particularly those in the building materials industry – that markets a product by touting its environmental benefits.

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Truth in advertising

Research indicates a growing number of consumers are going online to research the green attributes of products and companies.

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Who is Baublitz?

Baublitz — is no ordinary name, but then again, we are no ordinary advertising agency. We're a small group of creative and marketing professionals that specialize in the building and construction market. Unlike many other agencies who handle everything from banks to bulldozers, we choose to remain focused on one area of business—building materials and construction.

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